Service Mark Symbol ℠
In the US and several other nations, a service mark or servicemark is a trademark that is used to designate a service as opposed to a product.
The standard registration symbol ® or "Reg U.S. Pat & TM Off" may be used when a service mark is federally registered (the same symbol is used to mark registered trademarks). It is customary (and has some legal standing) to use the service mark symbol SM prior to registration (a superscript SM).
Since there is typically no "package" to place the mark on, as is the case for trademarks, a service mark differs from a trademark in that the mark is used on the advertising of the service rather than on the packaging or delivery of the service. For instance, a private carrier may spray-paint its service mark on its aircraft or buses. On delivery vehicles, such as plumbers' trucks or moving vans, personal service providers may place their service marks. However, if the service involves communications, a sound-based service mark (also known as a sound trademark) may be used during service delivery. This has been done by AT&T, which identifies its long-distance service by using a tone sound and a woman speaking the company's name; MGM, which uses the sound of a lion howling; and RKO Pictures, which used a Morse code signal for their motion pictures.
To complete registration and prevent competitor infringement, service marks must meet a different standard of use under US law in order to be considered to have been used in commerce. Typically, a trademark must be displayed on or closely related to the sale of goods, such as on a store display. Use of a service mark on the uniforms, vehicles, or advertisements of service providers is accepted as a use in commerce since services are not defined by a specific product. However, in order to qualify as a service mark, just like trademarks, they must pass a distinctiveness test. For instance, Thrifty, Inc. attempted to submit a service mark application that claimed that certain elements of their company (uniforms, structures, and some vehicles) were "blue." The application was denied because it lacked sufficient specificity, and the denial was upheld on appeal.
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Service Mark Symbol Information
| Symbol Name | Service Mark |
| Unicode Version | 1.1 (June 1993) |
| Unicode | U+2120 |
| CSS Code | \2120 |
| Hex Code | ℠ |
| HTML Code | ℠ |
| Alt Code | 8480 |
Service Mark Symbol Encoding
| UTF-8 | 0xE2 0x84 0xA0 |
| UTF-16 | 0x2120 |
| UTF-32 | 0x00002120 |
Table of contents
- Service Mark PNG and SVG files
- How to type service mark on Microsoft Word
- How to type service mark on Microsoft Windows
- How to type service mark on Mac OS
- How to type service mark on Linux
- How to type service mark on IOS and Android
- How to use service mark in CSS
- How to use service mark in HTML
- Service Mark representation in programming languages
Service Mark symbol's PNG and SVG files
How to add service mark symbol via keyboard on different Operating systems
You can type the service mark on most modern devices with the help of following methods:
How to type service mark symbol on Microsoft Word
You can type the service mark on microsoft Microsoft Word using steps mentioned below:
- Place your cursor in the text area where you need to insert the symbol and type 2 1 2 0
- Without moving the cursor press keys Alt + x together
- The original 2 1 2 0 is now transformed into ℠
How to type service mark symbol on Microsoft Windows
You can type the service mark on Microsoft windows using following steps:
- Hold Alt and press 8 4 8 0 to type service mark on your windows machine.
How to type service mark symbol on Mac OS
You can type the service mark on Mac OS using following steps:
- Place your cursor in the text area where you need to insert the symbol
- Press Ctrl + ⌘ Command + ⎵ Space to bring up the Character Viewer. Alternatively, choose Edit ⇒ Emoji & Symbols
- Type “Service Mark” in the search field at the top and press Enter
- The symbol should appear. Click on it to insert it into your text
How to type service mark symbol on Linux
You can type the service mark on Linux using following steps:
- Place your cursor in the text area where you need to insert the symbol
- Hold ⇧ Shift + Ctrl and press the letter + U
- Press keys 2 1 2 0 consecutively
- And then press ↵ Enter , the desired symbol will be added to your document
How to type service mark symbol on IOS and Android
The easiest way to type the service mark on ios and android is to copy and paste it wherever you need it.
How to use service mark in CSS
span {
content: "\2120";
}
How to type service mark in HTML
<span>℠</span>
Service Mark symbol representation in programming languages
service mark's representation in different programming languages can be found in table below:
| Language | Representation |
| Rust | \u{2120} |
| Ruby | \u{2120} |
| Python | \u2120 |
| PHP | \u{2120} |
| Perl | "\x{2120}" |
| Java | \u2120 |
| Modern JavaScript - Since ES6 | \u{2120} |
| JavaScript | \u2120 |
| Go | \u2120 |
| C# | \u2120 |
| C and C++ | \u2120 |
| Bash and Zsh - inside echo -e | \u2120 |
| RFC 5137 | \u'2120' |